Marketing Communications Strategies

We can serve as an outsourced Chief Marketing Officer (CMO) or Public Relations Director for your organization, and can build a program for you from the ground up, or complement your existing efforts in these areas.

Media Relations

Our firm can secure media coverage for you, both in traditional as well as social media, targeting the most relevant audiences for your message, both in the U.S. and abroad.

Event Management and Speaking Opportunities

The Athena Group can handle every detail of a major conference or trade show—whether it be creation of marketing collateral and presentations; media outreach; logistics; or e-mail marketing follow-up, once the conference is over. In addition, we can pinpoint other speaking opportunities and events that would burnish the reputation of your organization.

Strategic Partnerships

Our firm can identify strategic partners who can help you advance your goals—whether in business, advocacy or the non-profit sphere. We are also adept at organizing joint events with partners and co-marketing with them to achieve maximum value for our clients.

Book Projects

We’ve worked with a number of high-visibility clients to co-author books on issues of national and international significance. A book can be an excellent way to build your brand and showcase your thought leadership—and we know how to do it.

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